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For growing businesses, ERP systems like NetSuite are the backbone of financial and operational management. But when the data flowing between your ERP, e-commerce storefronts, marketplaces, and 3PL partners is inaccurate or delayed, the consequences go beyond operational inefficiency. Bad data in ERP workflows leads directly to revenue leakage, customer churn, and compliance risks. 

In today’s fast-paced commerce landscape, managing inventory across multiple channels is a constant balancing act. Businesses must synchronize stock across eCommerce storefronts, ERPs, warehouses, and third-party logistics (3PL) partners. Without real-time visibility, even small delays or inaccuracies can lead to costly issues like stockouts, overstocks, or fulfillment bottlenecks. 

EHPlabs, a global supplement brand, was managing more than 40 disconnected endpoints, including Xero, multiple Shopify stores, Amazon, PayPal, Klarna, regional 3PLs, and more—each operating in silos and demanding manual maintenance across regions  With rapid scaling underway, the company faced a stark choice: hire more operational staff or invest in a tech-based integration solution. 

In today's fast-paced digital economy, a customer places an order on your e-commerce site, and they expect a swift, hassle-free experience. But what happens behind the scenes? For many businesses, the journey from "click" to "cash" is a fragmented, manual process rife with delays, errors, and lost opportunities. This is where the power of an automated Order-to-Cash (O2C) flow comes in, transforming a chaotic series of handoffs into a seamless, efficient symphony.